India’s healthcare system has historically focused on diagnosis and treatment rather than prevention. However, the growing burden of noncommunicable diseases (NCDs), including diabetes, cardiovascular disease, and mental health conditions, has made preventive care a priority. According to the World Health Organization, noncommunicable diseases account for nearly 74 percent of deaths globally.¹
In India, noncommunicable diseases account for more than 60 percent of total deaths, highlighting the need for early intervention strategies.² A significant proportion of chronic diseases in India are diagnosed at later stages, increasing treatment complexity and cost.³
Preventive care refers to measures taken to prevent disease, detect conditions early, and reduce complications through timely intervention. This includes lifestyle modification, screening, immunization, and continuous monitoring.⁴ Studies also show that such strategies can significantly reduce long-term healthcare costs and disease burden.⁵
Preventive care still accounts for a relatively small share of total healthcare spending in India, with most expenditure directed toward curative care.⁶ Insurance providers are increasingly beginning to include preventive health checkups and wellness programs as part of coverage.⁷
In India, the preventive healthcare market is expanding due to rising health awareness, increasing digital adoption, and a growing prevalence of lifestyle diseases.⁸ India’s preventive healthcare market is projected to reach USD 197 billion by 2025 and may grow further to USD 532 billion by 2030, reflecting strong expansion driven by demand for early intervention and wellness-focused care.
This growth is closely linked to the rise of digital health. India’s digital health market was valued at approximately USD 14.5 billion in 2024 and is expected to exceed USD 100 billion by 2033, driven by artificial intelligence, telemedicine in India, wearable health technology in India, and mobile health applications.¹⁰ Preventive health startups in India are increasingly using digital health technologies to shift healthcare from treatment to prevention, contributing to broader healthcare innovation in India.
At the same time, there is a clear behavioral shift in how individuals approach healthcare. Increasing awareness of non-communicable diseases (NCDs) has led to a transition from reactive treatment to proactive health-seeking behavior, with greater emphasis on regular monitoring and early disease detection in India. Preventive care also reduces the need for high-cost tertiary care by enabling early intervention. The widespread use of smartphones, with over 600 million users in India, has further accelerated the adoption of digital health platforms and wellness platforms, enabling healthtech startups in India to scale preventive care solutions effectively.¹¹
In this context, several startups are combining clinical principles with digital tools, including AI in healthcare in India and health monitoring devices, to enable preventive care at scale.
Focus: Nutrition, fitness, metabolic health
Healthify provides digital tools for calorie tracking, activity monitoring, and personalized healthcare guidance. The platform includes an AI-powered coach called Ria and access to human experts.¹²
The platform also offers integrations with wearable devices and provides insights based on food logging using an extensive Indian food database, enabling more accurate dietary tracking.
Its preventive model is based on long-term behavior change through behavioral health interventions. By helping users manage diet, physical activity, and weight, it addresses risk factors associated with obesity and metabolic disorders such as type 2 diabetes.
Focus: Holistic preventive health
cult.fit offers structured fitness programs, mental wellness services, and nutrition support through both digital and physical platforms.¹³
Its services include group workouts, on-demand digital classes, and mental wellness programs delivered through its platform, along with access to healthy food options through its ecosystem.
Regular physical activity and mental well-being are essential components of preventive care. Platforms like cult.fit function as wellness platforms that aim to improve adherence to healthy habits at a population level, which is important in reducing the burden of lifestyle diseases.
Focus: Metabolic fitness and continuous monitoring
Ultrahuman uses continuous glucose monitoring along with sleep and recovery tracking to provide insights into metabolic health.¹⁴
The platform offers devices such as wearable rings and integrates metabolic data with activity and recovery metrics to provide a comprehensive view of health.
This approach focuses on how the body responds to food and lifestyle inputs rather than calorie counting alone, enabling more precise lifestyle adjustments. Early identification of metabolic changes supports timely intervention before disease develops.
Focus: Remote patient monitoring
Dozee has developed a contactless system that tracks vital signs such as heart rate, respiratory rate, and sleep patterns using an under-mattress sensor.¹⁵
The system is used in hospitals as well as home settings to enable continuous monitoring. Early detection of physiological changes can support timely clinical intervention and reduce the risk of complications.
It is deployed in healthcare facilities for continuous patient monitoring without the need for wearable attachments, supporting clinical workflows and patient safety.
Focus: Diabetes prevention and management
BeatO offers a connected glucometer and a digital platform for monitoring blood glucose levels, along with access to health coaching and clinics.¹⁶
The platform provides real-time feedback on glucose readings and connects users with certified diabetes educators and medical professionals for ongoing care.
The platform combines device-based monitoring with coaching support, helping individuals maintain glycemic control and reduce the risk of long-term complications.
Focus: Digital therapeutics for chronic disease
Wellthy Therapeutics develops clinically validated digital therapeutics based on behavioral science and evidence-based care.¹⁷
Its solutions are designed for integration with healthcare providers and pharmaceutical partners to support patient management programs.
Its programs are designed to improve adherence and support long-term disease management through structured interventions delivered digitally.
Janitri Innovations develops medical devices and digital platforms for monitoring maternal and fetal health. Its solutions are designed to track key parameters such as fetal heart rate and uterine activity, supporting clinicians in identifying potential complications during pregnancy.
The company has developed solutions such as fetal and maternal monitoring systems that provide real-time data to healthcare providers, enabling more informed clinical decision-making.
The company’s products are used in hospitals and low-resource settings, enabling continuous monitoring without requiring highly specialized infrastructure.
These solutions are designed to be user-friendly for healthcare workers and can be integrated into routine maternal care workflows in clinical settings.
This approach supports early detection of maternal and fetal risks, allowing timely clinical intervention.
Janitri’s technology is also aimed at improving access to quality maternal care in underserved areas, where continuous monitoring may otherwise be limited. ¹⁸
Shift from reactive to proactive care: Increasing emphasis on prevention rather than treatment
Integration of technology: AI, wearables, and digital platforms enabling personalized care
Growth of remote monitoring: Continuous tracking for early detection and intervention
Focus on chronic diseases: Addressing diabetes, cardiovascular health, and mental health
Market expansion: Preventive healthcare is emerging as a major segment in India’s health economy⁸
Growth of healthtech startups in India: Increasing investment in AI in healthcare in India, telemedicine in India, and wearable health technology in India
Preventive care is becoming an essential component of India’s healthcare system. The combination of rising disease burden, increasing awareness, and digital innovation is driving this shift.
Startups are contributing by enabling early detection, supporting behavior change, and improving access to continuous care. These models have the potential to reduce long-term healthcare costs and improve population health outcomes if integrated effectively into the broader healthcare ecosystem.
Preventive healthcare is no longer an emerging concept but a necessary shift in India’s healthcare delivery model.
World Health Organization. “Noncommunicable Diseases.” https://www.who.int/news-room/fact-sheets/detail/noncommunicable-diseases
World Health Organization. “Noncommunicable Diseases Country Profiles: India.” https://www.who.int/publications/m/item/noncommunicable-diseases-country-profiles-2022
PubMed Central preventive healthcare study India. https://pmc.ncbi.nlm.nih.gov/articles/PMC10211396/
Centers for Medicare & Medicaid Services. “Preventive Care.” https://www.cms.gov/priorities/innovation/key-concepts/preventive-care
MSD Manuals. “Overview of Preventive Care.” https://www.msdmanuals.com/home/special-subjects/prevention/overview-of-preventive-care
Journal of Family Medicine and Primary Care. “Preventive Health Care in India: Are We Doing Enough?” https://journals.lww.com/imed/fulltext/2023/04000/preventive_health_care_in_india__are_we_doing.1.aspx
Healthcare.gov. “Preventive Care Benefits.” https://www.healthcare.gov/coverage/preventive-care-benefits/
India Brand Equity Foundation. “Preventive Healthcare in India.” https://www.ibef.org/blogs/preventive-healthcare-in-india
Kalaari Capital. “Preventive Healthcare: The New Frontier in India’s Health Revolution.” https://kalaari.com/preventive-healthcare-the-new-frontier-in-indias-health-revolution/
Grand View Research. “India Digital Health Market Report.” https://www.grandviewresearch.com/industry-analysis/india-digital-health-market-report
Ken Research. “India mHealth Apps Market.” https://www.kenresearch.com/industry-reports/india-mhealth-apps-market
HealthifyMe. https://www.healthifyme.com/in/
cult.fit. https://www.cult.fit/
Ultrahuman. https://www.ultrahuman.com/in/
Dozee. https://www.dozeehealth.ai/
BeatO. https://www.beatoapp.com/
Wellthy Therapeutics. https://www.wellthytherapeutics.com/
Janitri Innovations. https://www.janitri.in/
