Dmitry Nuyanzin, a 30-year-old fitness coach and social-media influencer from Orenburg, Russia, died after undertaking an extreme binge-eating challenge intended to promote his weight-loss program. According to reports, he aimed to rapidly gain more than 50 pounds by consuming up to 10,000 calories per day, mostly junk and fast food, before planning to lose the weight publicly as part of his “before-and-after” campaign.
On November 18, shortly before his death, Nuyanzin posted that his weight had reached 105 kg (about 231 lbs), indicating a gain of roughly 13 kg in a month.
As part of the challenge, he reportedly ate extremely high-calorie meals daily, including pastries and cake for breakfast, 800 grams of dumplings with mayonnaise for lunch, snacks through the day, and burgers and pizzas for dinner.
He had also promised monetary incentives for followers: anyone who lost 10% of their body weight using his upcoming fitness program by New Year’s would receive a reward.
According to media reports, Nuyanzin cancelled training sessions just before his death, telling friends he was feeling unwell and planned to seek medical advice.
Tragically, he was found dead in his sleep due to cardiac arrest.
Medical experts warn that extreme overconsumption, especially of foods high in saturated fats, processed ingredients, and calories can place a heavy burden on the cardiovascular system.
Rapid weight gain increases cardiac workload significantly, potentially causing dangerous changes in blood pressure, heart rhythm, and heart muscle stress.
Overeating large quantities quickly can lead to acute gastric distension, which in rare cases has been linked to sudden cardiac arrest.
Diets heavy in processed and high-cholesterol foods raise risks of atherosclerosis (arterial plaque build-up), which may silently impair vascular health.
While sudden cardiac arrest in a seemingly healthy young person is rare, extreme dietary extremes, including binge eating or rapid weight fluctuations are known to increase risks.
Nuyanzin’s case has shocked the fitness community and public health observers alike, highlighting how unhealthy experimentations, even if motivated by social media trends can have fatal outcomes. Numerous health professionals have reiterated that “quick fixes” or extreme diet transformations can carry serious health risks.
Medical supervision whenever someone embarks on major dietary or weight-change experiments is necessary. Caution should be followed against glamorizing extreme body transformations for commercial or promotional reasons.
(Rh/TL/MSM)