Images of men walking around with billboards advertising for the app went viral. (Image source: @roshanonline/X) 
MedBound Blog

Are Humans Just Billboards? Bengaluru Food Delivery App's Bizarre Marketing

Men walking around in public areas, including streets and shopping malls, with the billboards strapped to their bodies

MBT Desk

A marketing campaign by a food delivery app in Bengaluru has sparked outrage on the internet after images of men walking around with billboards advertising the app went viral. The campaign, which has been deemed by many, features individuals wearing giant billboards on their bodies to promote the app.

Key points:

  • Men in Bengaluru were spotted walking around with giant billboards advertising a food delivery app

  • Images of the campaign went viral on social media

  • It has been compared to modern-day sandwich boarding, a practice that was once common in the early 20th century.

The images, which were shared widely on social media, show men walking around in public areas, including streets and shopping malls, with the billboards strapped to their bodies.
the ethics of using humans as billboards, arguing that it reduces people to mere objects (Representational Image: Unsplash)

Many people have taken to social media to express their outrage and disappointment at the campaign. Others have questioned the ethics of using humans as billboards, arguing that it reduces people to mere objects.

According to reports, the men were paid a small amount of money to wear the billboards and walk around in public

The food delivery app has not commented on the controversy. Many have argued that it is a form of modern-day sandwich boarding, a practice that was once common in the early 20th century but has since been largely phased out due to concerns about dignity and human rights.

many calling for a boycott of the company's services, billboards feature the logo (Representational Image: Unsplash)

"This is not marketing, it's exploitation. The campaign is a clear example of the commodification of the human body, and that it sets a disturbing precedent for the treatment of individuals in the name of marketing.", one user commented.

According to the billboard reports, this practice may have long-term consequences on the individuals involved, and to consider their well-being and dignity, with many calling for a boycott of the company's services, billboards feature the logo and branding of the food delivery app, along with promotional messages.

(Input From Various Sources)

(Rehash/Neha Kamble/MSM)

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