As the year draws to a close, delivery apps in India often reveal fascinating insights about the most popular food and grocery orders on New Year’s Eve. Predictably, items like biryani and pizza dominate celebratory dinners, while snacks such as chips and cold drinks are staples at house parties. However, this year, one surprising item stood out—grapes.
In the days leading up to New Year’s Eve, grapes saw an unexpected surge in demand, even going out of stock on some platforms. Blinkit CEO Albinder Dhindsa took to social media to express his surprise, writing, “What’s with the sudden craze for grapes today?? It's been one of the most ordered items on the platform since this morning! We’ve already delivered seven times more grapes than usual.”
Why Grapes Became a New Year’s Sensation:
The mystery surrounding this unusual trend was quickly solved by online users. The sudden grape mania was linked to a viral Spanish tradition that had caught on globally. Referred to as "las doce uvas de la suerte" or "the 12 lucky grapes," this tradition involves consuming 12 grapes at the stroke of midnight on New Year's Eve, each representing good luck for a month in the year ahead.
The Origins of the 12 Grapes Tradition:
This ritual traces its roots back to the late 19th century in Alicante, Spain. Facing an overproduction of grapes, winemakers in the region promoted the idea of consuming 12 grapes as part of New Year celebrations, associating the act with good luck and prosperity. By 1909, the tradition had gained traction when a surplus of Dominga grapes from Alicante’s Vinalopó region led to a promotional campaign distributing “12 lucky grapes,” which cemented the practice in Spanish culture.
Over time, this custom became a cherished part of Spain’s New Year festivities. In Madrid’s Puerta del Sol square, celebrants gather to eat one grape for each chime of the clock at midnight. The clock at the Royal Post Office building, renowned for its precision, has become synonymous with this celebration.
A Global Phenomenon:
What began as a Spanish custom has since spread worldwide, particularly in Latin America and the Caribbean, regions with deep cultural ties to Spain. The tradition’s popularity has skyrocketed further due to social media platforms like TikTok and Instagram, where influencers showcase their unique twists on the ritual, such as eating grapes under a table or while balancing champagne glasses.
However, some Spaniards insist on maintaining the authenticity of the tradition. “We don’t eat grapes under a table—I’ve never heard of it,” remarked Susana Azorín Medina, a Spaniard residing in Dubai.
Safety Considerations and Variations:
While the tradition is fun, it does come with a risk of choking if the grapes are eaten too quickly. Many people address this by choosing seedless or peeled grapes. Interestingly, some individuals substitute grapes with other symbolic items like raisins, olives, or candies.
Grapes in India and New Year’s Trends:
This year, the tradition reached India, sparking curiosity and excitement. Delivery platforms like Blinkit reported a massive spike in grape orders, delivering seven times more grapes on New Year’s Eve compared to regular days. Similarly, Swiggy Instamart noted that grapes were among the most searched items. Social media buzz and references in popular shows like Modern Family contributed to the growing interest in this ritual.
Broader New Year Traditions:
The fascination with New Year traditions goes beyond grapes. In Latin America, it’s a tradition for people to walk around their neighborhoods with empty suitcases, symbolizing a desire for travel in the year ahead. Wearing specific colors—red for love, yellow for wealth, and green for health—is another widespread custom. Food-related traditions also play a significant role, with items like lentils, pomegranates, and black-eyed peas considered symbols of prosperity. On the flip side, some people avoid eating lobster, as its backward movement is thought to signify setbacks.
Here’s wishing everyone a lucky and prosperous 2025—whether you’re eating grapes or simply celebrating in your own unique way!
(Input from various sources)
(Rehash/Sai Sindhuja K/MSM)