Shilajit, a natural mineral-rich resin, has been used in traditional medicine for centuries in the Himalayan regions of India, Nepal, Bhutan, and Tibet. It is considered a rejuvenator, improving strength, stamina, and longevity. However, its popularity has recently surged in the West, with the Australian company bottling and selling it.
Himalayan Power Shilajit sources high-quality resin from Gilgit Baltistan (Pakistan), filters, and purifies it to remove impurities. Their website claims that shilajit contains 87 essential nutrients, boosting metabolism, reducing stress and anxiety, and lowering cortisol levels.
Indian Instagram users find it ironic that an Australian company is selling shilajit, a traditional Indian remedy, at a premium price. Comments include:
In India, the same quantity of shilajit costs significantly less, between ₹700 to ₹1400. Despite its touted health benefits, there is limited scientific evidence supporting shilajit's effectiveness.
This phenomenon highlights the trend of Western companies commercializing traditional Indian remedies, often with exaggerated claims and premium pricing. Indian social media users are amused and skeptical, recognizing the irony of a traditional Indian product being sold back to them at a high price.
The viral video promoting Himalayan shilajit has sparked a mix of reactions, from amusement to outrage. While some appreciate the global recognition of traditional Indian remedies, others criticize the commercialization and lack of scientific evidence.
(Input from various sources)
(Rehash/Vaishnavi Dalvi/MSM)