Janse expressed deep concern over the blurred barriers between reality and simulation made possible by modern AI technology.(Representational image: Pixabay) 
MedBound Blog

Woman's Face Allegedly Used by AI Technology in Erectile Dysfunction Pill Ad

Janse described her amazement and shock at realizing that a corporation had used AI technology to modify a video she had originally put on TikTok

Author : Susmita Bhandary

A lady named Michel Janse has come forward with disturbing allegations that her image was illegally used in deepfake advertising for erectile dysfunction medication. The incident, which has received considerable notice on social media site TikTok, has sparked debate about the ethical implications of artificial intelligence (AI) technology and the critical need for greater regulation.


Janse described her amazement and shock at realizing that a corporation had used AI to modify a video she had originally put on TikTok. In the changed advertisement, Janse was seen in her own bedroom in Austin, Texas, wearing her own clothes and praising the pill.

"AI stole my likeness and created a deepfake ad of me promoting erectile dysfunction pills," Janse claimed, expressing deep concern over the blurred barriers between reality and simulation made possible by modern AI technology. She posted a piece of falsified advertising that reportedly addressed intimate difficulties with her spouse, compounding the already painful situation.

Concerns about the risks inherent in generative AI have been raised, emphasizing the need for stricter regulatory safeguards. (Representational image: Pixabay)

The response to Jane's revelation has been enormous, with thousands of comments expressing support, outrage, and a call to action. Many people have urged Janse to take legal action, citing the potential precedent her case may set in combating the exploitation of AI technology. Concerns about the risks inherent in generative AI have been raised, emphasizing the need for stricter regulatory safeguards.

Despite the gravity of the situation, some people have brought humor into the conversation, proposing the use of AI-generated deepfake as scapegoats for humiliating situations. Nonetheless, Janse's experience serves as a sobering reminder of the ethical quandaries presented by AI technology. It emphasizes the importance of increased openness and accountability in a period where the distinction between reality and simulation is becoming increasingly blurred, putting a greater emphasis on discernment and critical thinking.

(Input from various resources)

(Rehash/Susmita Bhandary/MSM

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