A sweeping transformation is underway in the beauty and wellness industry. New analysis from The Research Insights, backed by Grand View Research, forecasts that the global medical-spa market—valued at approximately USD 18.6 billion in 2023—is on track to explode to USD 49.4 billion by 2030, with a robust CAGR of around 15.1% from 2024 to 2030, according to a 2024 Grand View Research market analysis. ¹
Driving Forces Behind the Surge
Rising demand for non-invasive aesthetic procedures
Consumers are increasingly gravitating toward treatments like dermal fillers, chemical peels, skin tightening, laser hair removal, and body contouring, which offer cosmetic results without surgery.
Wellness tourism on the rise
The growing trend of wellness-centric vacations, bundled with aesthetic services, is feeding a lucrative niche in the wellness tourism sector.
Social media influence (especially among millennials and Gen Z)
Platforms like Instagram and TikTok are fueling greater interest in injectable procedures and aesthetic enhancements.
Tech innovation and disposable income
Advanced laser and filler technologies are enhancing safety and results, while rising disposable incomes worldwide are making these services more accessible.
Who’s Leading the Charge?
North America, notably the U.S., held a dominant 41%+ share of the market in 2023
Facial treatments accounted for more than half the market (~54%) in 2023
Women represented a striking 85% of clientele, though men’s participation is growing faster
The adult demographic (18–64) led the way, with solid growth expected across all age groups
Asia-Pacific is emerging as the fastest-growing region, thanks to an expanding middle class and strong wellness-travel demand
Looking Ahead
As the global medspa market accelerates, new challenges and opportunities are emerging—from tighter regulatory oversight and ethical marketing to AI-driven skin diagnostics and rising male clientele. Innovation, inclusivity, and quality assurance will likely shape the next frontier in this booming sector.
Reference:
1. Grand View Research. Medical Spa Market Size, Share & Trends Analysis Report By Service And Segment Forecasts, 2024–2030. Published 2025. https://www.grandviewresearch.com/industry-analysis/medical-spa-market.
(Rehash/Dr. Shreya Vohra/MSM)