By Nidhi Thakur
Many orthopedic practices face an inconsistent flow of patients. Most traditional marketing techniques fail to address both emergency cases and elective cases, which can lead to unoccupied operating rooms and lost revenue. This is why orthopic marketing agencies could play a major role!
Expert orthopedic marketing companies are designed to fill the gap, developing effective campaigns that enable orthopedic practices to communicate with patients, constructed to allow them to recruit timely at every stage of their orthopedic journey. The experienced orthopedic marketing specialists understand how to balance the delivery of marketing efforts while building a strong network of referring physicians to carry the practice through the years.
This guide includes a detailed list of the top 7 orthopedic marketing firms, followed by a detailed explanation of each agency. Read on to learn more and select the best agency that could work for you.
These seven exceptional orthopedic digital marketing firms have mastered the art of connecting orthopedic practices with patients who need specialized musculoskeletal care.
Medicinal Marketing has positioned itself as a complete healthcare marketing leader that was founded in 2010 and now has over 150 employees. This global leader has transformed orthopedic service marketing with ethical strategies focused on patient outcomes while driving practices that ensure sustainable development growth for orthopedic practices across the country.
What distinguishes Medicinal Marketing from others is its focus on ethics paired with innovative technologies uniquely suited for orthopedic specialties. Their data-driven methodology guarantees that every campaign feels authentic to patients seeking joint replacements, sports injuries, and spine procedures. They have established trust among healthcare clients by offering strategic marketing plans and increasing leads in the patient funnel while preserving the professionalism expected in the orthopedic industry.
Orthopedic SEO
Orthopedic PPC
Orthopedic Social Media Marketing
Orthopedic Email Marketing
Orthopedic Content Marketing
Orthopedic Website Design
Orthopedic Online Reputation Management
Contact Information
Website: https://medicinalmarketing.com/orthopedic-marketing/
Email: sales@medicinalmarketing.com
Contact no. : +91 9310435583
Founded in 2012, Ogilvy Health employs a dedicated team of 65 healthcare marketing professionals across the globe. This forward-thinking agency differentiates itself in the orthopedic marketplace, positioning itself as one of the nation's leading orthopedic marketing firms that focuses on branding, public relations, and digital marketing for orthopedic practices and medical device manufacturers.
Ogilvy Health has a distinct advantage because it knows how the orthopedic market works. In addition, they know how to write compelling stories about complicated procedures. Their team knows how to transcribe medical terminology about orthopedic procedures into a patient-friendly message that turns doctors into appointments. Ogilvy Health operates with a dual focus to acquire patients and B2B marketing for orthopedic device manufacturers.
Keyword research
Link building
Local SEO
On-page Optimization
SEO audit
SEO implementation
Technical SEO
Content creation
Website audit
Email: nick.cavarra@ogilvy.com
Founded in 1999, IPG Health has about 6,000 employees in its portfolio of award-winning health marketing agencies worldwide. As one of the most awarded orthopedic marketing companies in the world, IPG Health develops sophisticated campaigns for healthcare organizations, including the largest orthopedic hospital systems and private practices.
IPG Health is unique in the industry with its proprietary EPICC suite of AI-enabled tools and technologies to build personalized orthopedic patient journeys. Their global footprint - paired with deep healthcare expertise - produces campaigns designed to speak to patient populations seeking everything from basic arthroscopic procedures to full complex reconstructions.
SEO Audit
Content Creation
Local SEO
Technical SEO
On-Page Optimization
E-commerce SEO
SEO Implementation
Link Building
Keyword Research
Website: https://ipghealth.com/
Email: hello@ipghealth.com
Cardinal Digital Marketing has been in the business of helping medical practices grow since 2009, employing more than 120 healthcare marketing professionals. Cardinal Digital Marketing has recently emerged as the go-to agency for orthopedic digital marketing firms that create complete digital plans to enhance brand awareness and build quality patient referrals for orthopedic practices.
Cardinal Digital Marketing differentiates itself with its specialized orthopedic care marketing experience and its strategies for enhancing market awareness and managing online/reputation. The team understands how competitive the marketing arena is in orthopedics, where an orthopedic campaign has to emphasize its surgical expertise, cutting-edge treatment options, and successful patient outcomes.
Link building
Healthcare SEO
On-page Optimization
SEO audit
Website audit
Competitor analysis
Custom strategy
Reputation management
Link building
Contact Information
Website: https://www.cardinaldigitalmarketing.com/
Contact no: +65 8690 0682
Email: hello@cardinaldigital.com
Founded in 2016, Intrepy Healthcare Marketing is a dedicated team of 45 healthcare marketers and has won awards for its commitment to this field. It solely provides digital marketing solutions for medical practices and healthcare organizations, with specialized services in orthopedic marketing and growing physician practices.
Intrepy has a differentiator in its sole focus on healthcare marketing and a custom analytics dashboard that connects marketing ROI back to patient acquisitions. Their familiarity with orthopedic patient characteristics lets Intrepy build campaigns that connect with patients at pivotal decision-making opportunities. Their differentiator of differentiators is connecting their marketing back to an electronic health record, to show how many leads turned into actual orthopedic patients.
Website Page Structure
Page Speed Optimization
Keyword research
Link building
Healthcare SEO services
On-page Optimization
Content creation
Keyword Ranking
Competitor Research
Website: https://intrepy.com/
Contact no. : +1 678-250-4757
Health Success, established in 2005, features a well-trained, specialized team of 85 medical marketing professionals, focused exclusively on marketing medical practices with proven digital marketing systems that lead to practice growth for healthcare providers, including specialized solutions by orthopedic marketing agencies on behalf of surgical and orthopedic clinics.
The differentiator for Health Success is their sole focus on healthcare marketing; there is no other marketing agency with a comparable level of applied knowledge regarding healthcare practice specialties. Health Success is a proven partner to maintain ethical practice growth with established regulatory guidelines. Health Success is well aware of the challenges most orthopedic practice providers encounter due to seasonal injury patterns and complex insurance authorization methods.
Healthcare SEO
Content creation
Website audit
Competitor analysis
Custom strategy
Reputation management
SEO consulting
Email: info@healthcaresuccess.com
Contact no. : (800) 656-090
Ogilvy Health, opened as a part of the global Ogilvy network in 1999, has over 3,000 health marketing employees worldwide. This premier agency has decades worth of advertising history with orthopedic marketing companies and has effectively created breakthrough campaigns for the health organizations, pharmaceutical companies, and medical device companies servicing orthopedic products.
Ogilvy Health's differences stem from global reach and creative excellence, primarily focused on orthopedic healthcare marketing. They combine world-class creativity with substantial healthcare intelligence to create campaigns that can build your patient acquisition pipeline, while also building the orthopedic brand as a whole. Their expertise in developing integrated campaigns that can run through a multitude of channels and still convey consistent messaging about complex orthopedic procedures truly sets them apart in the space.
Keyword research
Local SEO
SEO audit
SEO implementation
Technical SEO
Content creation
Website audit
Website: https://www.ogilvyhealth.com/
Email: nick.cavarra@ogilvy.com
Orthopedic marketing agencies often work with more generic healthcare kind of methods and do not have the benefit of specialized expertise. When orthopedic practices use standard marketing strategies, they often miss an opportunity to connect with patients in acute emergencies and patients who planned well ahead for elective procedures. This can lead to variable patient flow and diminished surgical capacity.
Especially think about utilizing the expertise of specialized hospital marketing services that can help your orthopedic practice take on more of the general orthopedic market. These specialized agencies understand orthopedic patient acquisition complexities (e.g., emergency trauma cases to planned total joint replacements) and how to use marketing to allow your expertise to reach any orthopedic patients when they need your services, while building repeatable referral networks.
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