New Delhi, December 4, 2025: The Swasth Nari Sashakt Parivar Abhiyan (SNSPA) was launched by Prime Minister Narendra Modi on September 17, 2025, and concluded on Gandhi Jayanti (October 2, 2025).
It marked a turning point in India’s public health landscape. Described as the largest ever health outreach for women and children in the country, this comprehensive campaign organized more than one lakh health camps across Ayushman Arogya Mandirs, Community Health Centers, and other healthcare facilities nationwide.
Jointly implemented by the Ministry of Health and Family Welfare (MoHFW) and the Ministry of Women and Child Development (MoWCD), the initiative showcased the strength of the Jan Bhagidaari model, drawing wide participation from private hospitals, healthcare professionals, NGOs, and community groups.
Held for 16 days from the Prime Minister's 75th birthday to Gandhi Jayanti, the SNSPA built on the legacy of transformative government programs like Swachh Bharat Abhiyaan.
The campaign strategically aligned with existing schemes such as 'Mission Shakti,' which focuses on women's safety and empowerment, and 'Poshan 2.0,' aimed at combating malnutrition among women and children.
The campaign prioritized women's health through extensive screening programs that addressed multiple health concerns:
Anaemia, hypertension, and diabetes screening
Breast and cervical cancer detection
Reproductive health issues
Tuberculosis (TB) and sickle cell disease (SCD) screening with specialized counselling in tribal areas
Dermatological concerns
These services were delivered by specialists including gynecologists, surgeons, and dentists, supported by district hospitals to ensure accurate diagnosis and follow-up care, directly addressing health disparities identified in national surveys.
SNSPA strengthened maternal and child health through:
Antenatal care (ANC) check-ups and counselling
Distribution of Mother and Child Protection (MCP) cards for ongoing health monitoring
Immunisation services for pregnant women and children conducted through Anganwadis and health centres
Integration with Poshan 2.0 nutritional support programs
Preventive care initiatives aimed at reducing maternal and child mortality rates
The campaign drove behavioral change through education on essential health issues including menstrual hygiene, balanced nutrition, and overall wellness.
Workshops and awareness programs conducted at Anganwadis during Poshan Maah empowered women with knowledge to make informed health choices.
One of the campaign's most innovative features was the real-time monitoring system through the SASHAKT portal. This digital platform, managed by the Ministry of Health and Family Welfare, enabled:
Coordination and tracking of more than one lakh health camps
Real-time updates on progress and resource allocation
Monitoring of camp activities, attendance, and outcomes
Transparency and efficiency in service delivery
Beneficiaries were enrolled under PM-JAY, Ayushman Vaya Vandana, and ABHA schemes, with helpdesks established at health camps for card verification and grievance redressal.
The campaign leveraged multiple platforms to maximize public awareness and participation:
Doordarshan broadcasts reaching rural and urban audiences
All India Radio programs in multiple languages
Social media campaigns targeting younger demographics
Community-level engagement through Anganwadis aligned with Poshan Maah activities
This multi-platform approach ensured campaign messages reached diverse populations across the country.
SNSPA marks a transformative shift in India’s public health strategy, bringing together screening, nutrition, maternal care, and wellness on an unprecedented scale.
Dr. Ishita Asiwal, MBBS, Kalinga Institute of Medical Sciences, Bhubaneswar
Dr. Ishita Asiwal, MBBS, Kalinga Institute of Medical Sciences, Bhubaneswar, shared her insights with MedBound Hub. She noted that the campaign stood out for its:
Historic scale of mobilisation for women and children
Strong public-private-community partnership
Preventive healthcare pushed to the forefront through the mass screening
Digital Transparency via real-time monitoring systems
Addresses long-standing issues such as anaemia, malnutrition, undiagnosed NCDs and low cancer screening uptake.
MSM
