90% of Indians Willing to Pay More for Certified Healthcare, Finds FICCI-EY Report

Survey Highlights Growing Demand for Quality Assurance in Indian Healthcare
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Patients are increasingly prioritizing transparency in healthcare. Lukas/Pexels
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A recent report by FICCI and EY-Parthenon reveals that nearly 90% of Indian patients are willing to pay more for healthcare services that are certified for quality. This finding underscores a significant shift towards prioritizing accredited care in the Indian healthcare landscape.

Key Findings from the Report

Consumer Demand for Transparency

The report highlights that patients are increasingly prioritizing transparency in healthcare. They seek clear information regarding treatment options, costs, and hospital performance. This shift is driving healthcare providers to adopt more open practices and standardized care protocols.

The 7C Framework for Healthcare Transformation

To guide the evolution of India's healthcare system, the report introduces the "7C Framework," which includes:

  • Cohorting and Segmentation-Based Approach: Tailoring healthcare services to specific patient groups.

  • Clinical Excellence: Ensuring high standards in medical practice.

  • Cost Consciousness: Balancing affordability with quality care.

  • Care Reimbursement: Aligning payment models with patient outcomes.

  • Care Coordination: Enhancing communication among healthcare providers.

  • Consumer Empowerment: Involving patients in decision-making processes.

  • Connected Ecosystem: Integrating digital tools for seamless healthcare delivery.

This framework aims to move the sector from one-size-fits-all solutions to bespoke care pathways, ensuring both efficiency and equitable health outcomes.

India's Rising Health Performance Index

India's Health Performance Index (HPP Index) has significantly improved, rising from approximately 1.9 in 2003 to around 5.8 in 2023. This increase indicates that India is outpacing even high-income countries in generating health outcomes relative to healthcare system costs.

Investment in IT Innovation by Hospitals

Indian hospitals are expected to increase their IT innovation spending by 20–25% over the next 2–3 years. This investment is focused on AI, automation, and data-driven care, reflecting the sector's commitment to enhancing service delivery and patient outcomes.

Patient Willingness to Pay for Certified Healthcare

The report emphasizes that a significant majority of patients are ready to pay a premium for certified healthcare services. This trend underscores the growing importance of accreditation and quality assurance in patient decision-making.

An image of hospital beds.
This finding underscores a significant shift towards prioritizing accredited care in the Indian healthcare landscape. Pixabay/Pexels

Implications for Healthcare Providers

The findings suggest that healthcare providers may need to focus on obtaining quality certifications to meet patient expectations and remain competitive.

Accreditations such as NABH (National Accreditation Board for Hospitals & Healthcare Providers) and NABL (National Accreditation Board for Testing and Calibration Laboratories) are recognized benchmarks that can instill trust among patients.

References:

1. EY-Parthenon and Federation of Indian Chambers of Commerce & Industry (FICCI). Transparency Drives Patient Choice: 9 in 10 Indians Willing to Pay More for Certified Healthcare. October 2025. Accessed October 13, 2025. https://www.ey.com/en_in/newsroom/2025/10/transparency-drives-patient-choice-9-in-10-indians-willing-to-pay-more-for-certified-healthcare-ficci-ey-parthenon-report.

(Rh/Eth/ARC/MSM)

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