
Bridging the Secondary-Care Gap
Bengaluru’s bustling Race Course Road welcomed a new entrant this week as Even Healthcare opened the doors of its first multi-specialty hospital, a 70-bed facility built to “keep people healthy, not hospitalized”. The startup, founded in 2020, believes India’s secondary-care landscape swings between over-burdened tertiary centers and fragmented standalone clinics. Its answer is an integrated, insurance-backed model that promises transparency and continuity of care.
A Campus Designed Around Outcomes
Operating theatres, intensive-care units and specialist suites for orthopedics, ENT, OB/GYN, general surgery and chronic-disease management anchor the new campus . Yet the physical infrastructure is only half the story. Every admitted member receives six months of structured post-surgical follow-up, remote risk monitoring and a dedicated recovery team features, even claims will slash readmissions and improve long-term results.
Rethinking Doctor Incentives
Perhaps the boldest experiment lies in physician compensation.
Rather than pay doctors per procedure, Even links a portion of remuneration to patient outcomes and satisfaction scores-a model the founders say removes perverse incentives and restores trust in the bedside relationship.
Membership, Not Marketplace
Unlike traditional hospitals, Even’s core revenue comes from a subscription plan that bundles unlimited OPD consultations, diagnostics and cash-less admissions. Members arrive with digital health records already in hand, giving clinicians instant context and, ideally, fewer surprises in the OT.
Voices from the Founders
The leadership insists the model will free clinicians from time pressure and target quotas often cited as burnout drivers.
A Sector Watching Closely
Industry analysts note growing appetite for managed-care hybrids as rising middle-class incomes collide with unpredictable medical bills. Yet questions linger:
Competitors are watching; regulators, too, given the experiment’s implications for pricing transparency and quality metrics.
What Lies Ahead?
If Even’s pilot proves financially sustainable and clinically superior, could it reset expectations for secondary hospitals nationwide, or will entrenched fee-for-service norms prove too resilient? The next few quarters may offer the first real clues.
(Rh/Dr. Divina Johncy Rosario/MSM/SE)