Hyderabad breast cancer surgeon Dr. P. Raghu Ram earned his third Guinness World Records title in 15 months for an AI-enabled holographic breast health awareness lecture.
The interactive programme featured a digital avatar of Dr. Raghu Ram answering questions on breast diseases, breast cancer, screening, and early detection in multiple languages.
The event also launched NARI, a 24/7 digital breast health educator that provides evidence-based guidance on breast cancer awareness and screening.
Breast cancer surgeon Dr. P. Raghu Ram, along with the Ushalakshmi Breast Cancer Foundation and the KIMS-USHALAKSHMI Centre for Breast Diseases, secured a Guinness World Records title in Hyderabad on June 11 for hosting the world's largest audience at an interactive holographic health awareness lecture.
The programme featured a digital avatar of Dr. Raghu Ram delivering a 30-minute session on breast health, followed by a multilingual question-and-answer segment. Participants received information on breast diseases, breast cancer, screening, and early detection in English, Hindi, Telugu, and Tamil.
Recognized under a newly created Guinness World Records category for AI-enabled holographic health education, the achievement marks Dr. Raghu Ram's third Guinness World Records title in 15 months.
Speaking exclusively to NDTV, Dr. P. Raghu Ram said breast cancer is increasingly being diagnosed among younger women in India, with the highest incidence occurring between 40 and 50 years of age.
He noted that nearly 60 percent of women in the country still reach hospitals with advanced-stage disease because of low awareness, social stigma, and the absence of organized screening programmes.
"Every four minutes, a woman in India is diagnosed with breast cancer and every eight minutes a woman dies from the disease. Early detection remains the best cure," Dr. Raghu Ram told NDTV.
According to Dr. Raghu Ram, strengthening cancer screening programmes and improving public awareness could help identify more cases at an earlier, more treatable stage.
The event also marked the launch of NARI (National Awareness & Resource Initiative for Breast Health), a digital breast health educator designed to provide round-the-clock information on breast diseases, breast cancer, screening, and early detection.
Users can ask questions and receive educational guidance in multiple Indian languages, helping improve access to breast health information in both urban and underserved communities. According to the organizers, the platform incorporates clinical oversight measures intended to support reliable health communication.
Speaking at the event, National Medical Commission Chairman Dr. Abhijat Sheth said, "This is not merely a record, but a public health innovation with the potential to benefit countless individuals."
He added that the launch of NARI could help strengthen health literacy and make trustworthy breast health information more accessible across India.
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Dedicating the Guinness World Records recognition to his late mother, Dr. Ushalakshmi, a gynecologist and breast cancer survivor, Dr. P. Raghu Ram said the initiative was intended to promote awareness and improve access to reliable health information. "Awareness, early detection and hope can save lives," he said.
In the official event statement, Dr. Raghu Ram added that the broader objective is to "democratize access to credible breast health information, reduce fear and stigma, encourage early detection and empower women through knowledge and awareness," regardless of geography, language, or socioeconomic background.
The focus on awareness comes amid a growing breast cancer burden in India.
Speaking to NDTV, Dr. Raghu Ram noted that many women are still diagnosed at advanced stages because of limited awareness, social stigma, and gaps in organized screening programmes. Initiatives that promote timely screening and informed healthcare decisions are increasingly being viewed as important components of breast cancer control and early detection efforts.
(Rh/TP/MSM)
